Fentimans runs tight ship to boost profits despite consumer spending issues

Hexham-based company Fentimans has won world-class awards for its tonic water

Soft drinks maker Fentimans has grown profits despite cost of living issues continuing to eat away at consumers' spending power.

The Northumberland-based seller of botanically brewed drinks, including its ginger beer and rose lemonade, saw operating profits before exceptional costs rise from £97,153 to £1.38m last year, and a pre-tax loss of more than £655,000 converted to a pre-tax profit of £1.4m. New accounts filed for the Hexham firm show it managed to boost earning despite falling sales.

Fentimans saw gross sales dip to £39.5m from £42.9m as turnover fell to £35.6m from £38.9m. Bosses said the gains had come thanks to significant cost savings made in the face of what it called a "challenging backdrop" with weakening demand.

CEO Ian Bray said the business was tightly run and outlined a number of cost cutting measures including a glass light-weighting project; looking for efficiencies with suppliers; tight management of marketing budgets and continuous improvement of processes. Fentimans has previously voiced its concern about the impact on glass-bottled drinks producers posed by incoming rules that require them to fund the costs of recycling packaging waste, based on weight.

Mr Bray also pointed to overseas exports helping build a solid foundation for the business. A breakdown of gross sales showed the UK saw a 6.4% fall to £20.2m as more promotional activity was needed to maintain volumes, which had been particularly effective over Christmas.

Meanwhile gross export sales fell 8% to £16.1m as demand also waned in key international markets. Fentimans said it had changed several distributors with the aim of positioning itself for long-term growth. And in the US, gross sales plummeted from £23.8m to £3.3m - where the firm said there had been a reduction in volumes with existing customers.

Within the accounts, the firm said 2025 is expected to bring a more stable inflationary environment but one with continued lacking demand. It plans to meet those challenges by expanding global distribution of its ranges.

Mr Bray said: “This is a significant improvement on the previous year and a testament to the hard work of our fantastic team and quality of our products. We enter the new financial year with increased optimism despite some notable headwinds. Like all SMEs we are facing huge tax increases across the business this year, with the hike in employers' National Insurance, increases in the National Living Wage plus the introduction of an anti-competitive packaging tax on glass.

"We will continue to push forward in 2025. This year will see us continue to focus on our strengths, with some exciting partnerships, product developments and opening more new international markets."